Today’s consumers pay close attention to the products they buy, particularly to product packaging and ingredients. Ultimately, the products they connect with are the ones they buy.
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However, many manufacturers are still launching ‘naked’ products in the hope they will sell. Because of inadequate research and strategy before launch, they eventually fall flat.
This is where I come in. I close the gap between what people want and what the manufacturers produce, giving new products every conceivable advantage before attempting to break into the market. Together, we create phenomenal products that retailers will fight over and consumers will love.
PRODUCT DEVELOPMENT SCHEDULE
1
PLANT VISITATION
We need to ensure that you can produce a product that we will develop. As a prerequisite, we inspect production, packaging equipment, quality control system, and speak with your technologists. We may also need to familiarize ourselves with laboratory tests and obtain additional samples. Our director will be able to answer any questions on the spot, including market entry and sales.
2
IMA ANALYSES
A deductive analysis of the shelf and existing products on the market based on hypothesis. In addition to giving you the opportunity to look at the "back stage" of the industry, it allows you to see the necessary criteria, pricing structure, sales velocity, and the work delegation among all participants from production to sales. This analysis will also show the shelf and the competitive environment in real time.
3
CONCEPT DEVELOPMENT
This is a critical point of your market success. We carefully review all received information with consideration of your best economic interest and contemporary consumers’ needs, and generate a captivating product experience. Everything following this step is simply varying aspects of concept implementation.
4
PACKAGE ENGINEERING CONSULTING
Product packaging must comply with regulatory trade requirements. It is equally important to make packaging convenient and informational for all participants in the supply chain. The cost of opening deals and attractiveness for each particular store may depend on the number of units in the master case. The pallet structure is important for the distributor, as it will reduce the time and cost of selecting, assembling, and shipping the order. This is crucial for forming the sales proposal.
5
TECHNOLOGY REVIEW CONSULTING
Manufacturing technologies can often be a serious barrier to entry. To maintain competitive ability, it is necessary to ensure that the available production technologies and those requested in the market are identical, or at least nearly so. This may also apply to regulated standards. Recently, many market segments have been distinguished by the use of new ingredients that offer significant growth opportunities. We expect full cooperation with the technologists of your production.
6
DESIGN CONSULTING
Design must support a well thought-out task in every detail and at every level. At the same time, it should favorably highlight the product on the shelf in relation to competitors’ products. To set a clear and feasible task for designers, you need to understand all the technical features that the product will encounter on the way to the buyer and during its use.
7
LABEL AND REGULATION COMPLIANCE
Consumers have the right to be informed, to be heard, to buy safely, and to make a choice. Label compliance applies to all regulations and its interpretation across different products and industries. Violation of consumer rights could lead to product rejection and fines. Further, some products require specific permission or licensing, which we handle accordingly.
8
CERTIFICATION
Product features that appeal to consumer philosophy can be critical to a product’s success. Typically, these requirements are reflected in different certifications. For each product in each market, there are different requirements that are not mandatory, but which can significantly increase the target audience. Some retailers specialize in selling products with only specific certifications.
9
PRICE STRUCTURE
A product’s price structure is a major component of its success, as well as a very complex one. Price determines how deeply and widely a product can penetrate the market: if you select a channel that does not meet the pricing criteria, failure is inevitable. On the other hand, the right pricing strategy can protect your business from unnecessary stress.
10
PRODUCT LAYERS AND CHANNEL ARCHITECTURE
Today, a product is a complicated mechanism of the relationship between producer and consumer. The goal is always the satisfaction of consumer interest, and product promotions, opening deals, and available support material all play their role. All these elements are an integral part of the product and are actively used in the sales channel.
11
PITCH
The market does not buy or sell: people sell to people. All features of your product and its market value must be placed in a sequence of presentations, not only for buyers, but also for the entire distribution channel. A market participant will only buy a product if it easily understood and readily grabs attention.
I Work With
THE WHOLE FOODS MARKET
Whole Foods Market only sells products that meet its self-created quality standards for being "natural", which the store defines as: minimally processed foods that are free of hydrogenated fats as well as artificial flavors, colors, sweeteners, preservatives, and many others as listed ingredients.
ADA'S NATURAL MARKET
A favorite local natural and organic grocery store in Fort Myers for over 30 years. We offer shoppers a wide variety of organic and locally grown produce, hand picked to ensure each and every item is the very best. We feature more than 100 barrels and bins full of grains, legumes, spices and more, available by the pound or ounce and in pre-measured packages.
RICHARDS FOODPORIUM
There are now multiple stores in operation with an expanded selection of products, including a number of private label items. The Richard’s Foodporium® brand is backed by a wealth of experience and dedication. We are always striving to better meet our customers’ needs and enhance their shopping experience.