Having a clear ultimate objective is one of the most critical components of today’s product
marketing. For a product to have an ultimate object is more than just a gimmick: it as an
expression of how a product ties in with the highest levels of a person’s hierarchy of needs.
In general, any product’s ultimate objective is to change the consumer’s environment or mindset at the place of use - namely, the home, and serve some function of making the consumer’s life better. Ideally, every aspect of a product should express its ultimate objective, even in its shape, taste, packaging, smell, and color, all for the sake of creating a powerful call for action and a long lasting-impression.
Largely, ultimate objectives typically fall into one of three categories:
● Entertainment. A product can provide this in myriad ways, from the functionality of the
packaging to the product’s aesthetic appeal.
● Education. The ultimate objective provides the consumer with new information, learning
experiences, or highlights otherwise unknown challenges.
● Charity. The product directs your attention to worthwhile causes, ranging from various
global movements to local initiatives.
Making your product’s supreme objective crystal clear and easily digestible for consumers is
crucial to opening doors to the buyer’s office and firmly positioning your product aside your
competition.
Comments